UK on-line advertising Essay Example | Topics and Well Written Essays - 1250 words

UK on-line advertising - Essay Example Being at the so called â€Å"digital age†,people tend to go online whenever possible whether to chat,buy products or services,or even finding a job.When you go over the internet, you will see a lot of advertisement regarding various products being posted. Even job orders are being posted online by various companies. While other advertisers tend to spend millions of dollars on television networks, newspapers or magazines, and radio advertisement, there are some advertisers that would rather invest their money with online advertising. It is the current trend in the world of advertising to go over the internet and post ads. But is it really worth spending posting in an online advertisement? What is the level of reliability that consumers who are taking risk that they would not be scammed in availing products or services in an online advertisement? In countries like the United Kingdom, online advertising has a potential market. According to the statistics done by the UK government , between 2001/02 and 2006 the proportion of adults in Great Britain who had used the Internet in the last three months increased by one-quarter, from 48 per cent to 60 per cent wherein, 59 per cent of the 16 years old and over go online almost every day and 4 per cent go online less than once a month. Internet usage is more common among the young people, wherein 84 per cent of people age 16 – 24 go online compare to older people, wherein 54 per cent are 55 – 64 and 15 per cent are 65 and over. ... bility to businesses to customers is easier compare on television and radio wherein, customers can easily interact via internet to the ads posted by advertisers. On the other hand, advertisers can easily access positive or negative customer feedbacks, monitor the customer needs, and communicate faster but cheaper to customers via internet through the websites. Websites have become an essential means to communicate with customers. In 2005, 70 per cent of the businesses online have a website while the proportion of businesses that sold via internet was doubled between 2002 and 2005, from 7 to 15 per cent. In 2005, the sales value over the Internet was ?103 Tan 3 Billion. This accounted for 34 per cent of sales across all kinds of ICT by non-financial sector businesses. The usual Internet activity by nine out of ten or 91 per cent of young internet users was sending or receiving emails. Other activities included were: finding information about goods or services which is 77 per cent, dow nloading software which is 55 per cent, and reading or downloading online news or magazines which is 54 per cent. Meanwhile, seven out of ten or 70 per cent young internet users stated that they had purchased goods or services online.   The increasing demands and internet usage had made advertisers in UK believed that online advertising is important and that has great opportunity. They have seen some potential in doing so because the online become a direct response medium wherein the marketing budgets being stretched to their very limits, and the online has proved its worth. Another is the growth of new display format wherein the internet has become an entertainment medium because of its interactive multimedia content. There is also the booming of e-commerce wherein people shopping choice

Elements of Western History since 1500 Essay Example | Topics and Well Written Essays - 1250 words

Elements of Western History since 1500 - Essay Example How did the effects of Absolutism and the Enlightenment influence and impact the French Revolution? Absolutism refers to the fact that the ruling class of a nation us not held accountable by the people for their actions (Schwab & Jeanneney 229). In the case of France in the 1600s and the 1700s, this was the case because the ruling class had formed an elite social structure around the monarchy and royal family of the country. This group practiced what is popularly known as oligopoly where this small group of people in the French society controlled all the wealth and power of the nation. The common citizens of France lived under harsh conditions because they had no rights to question or go against the rules and principles of the ruling class. Consequently, the ruling class become more distant from the citizens. Also, due to the fact that the ruling class were seldom questioned of their actions and decisions, there was a trend of inefficiency and corruption in the control of state resou rces and this affected the poor in France more. This caused the masses in France, who were most affected by the inefficiencies of the ruling class to seek intervention and change. Enlightenment refers to a a trend where scholars and other influential citizens in Sixteenth and Seventh Century Europe sought to question existing trends in the society and rationalize the need for new methods (Wilson & Reill 3). In the case of France, scholars like Voltaire, Montesquieu and D'Holbech sought the â€Å"massive salvation of the people† through seeking accountability amongst the ruling class through a constitution, equal rights and egalitarianism and the fair use of scientific methods in ensuring efficiency and a better quality of life. This campaign was accepted by the masses in France and this played a major role in building the consciousness and stirring up a general dissatisfaction and action against the French Monarch and the ruling class. This became the genesis of the French Re volution which sought to destroy the dominance of the ruling class in France and establish a system of equality and the promotion of the welfare of people in the country. Question 2 The differences between constitutional monarchy and absolutist monarchy and how it was established in England and France before, during the 1600s and 1700s. A constitutional monarchy is one that derives its power legitimately through the people and there is a law that spells out the rights and responsibilities of the ruler and the ruled (Wilson & Riell 3). On the other hand, an absolute monarchy is one where the power of the rulers is deemed to emanate from some special attributes or qualities of the monarchs (Wilson & Riell 3). In the case of Medieval Europe, the most popular attribute that supported absolute monarchies was the divine backing of the royal government, confirmed by the earthly powers of the Catholic Church. England practiced a constitutional monarchy that can be traced through the evoluti on of the the kingdom and its ruling structures. Martland (199) identifies that the British monarchy had simultaneously sought to develop three arms of government since the Norman conquests. This is evident by the fact that the Crown sought to codify the common legal systems of England right after the conquest in the 1200s. This became the foundation for a legal system that was upheld above the King of England and it became the regulatory force of the nation and spelt out the rights and responsibilities of the rulers and the ruled by the 1600s. The second aspect of the English monarchy is the fact that the king, since the 14th Century had a body of sworn advisers who examined every ordinance and pardon of the king before it was passed into law. The third element was the representation of the people of England through a constituted parliament that represented the concerns of the nobles as well as the commoners in a national discourse. These three arms formed some kind of