Monday, May 25, 2020

The Perception of Listening Essay - 1756 Words

The Perception of Listening Listen up! Are you really listening? What is Listening and why is it important? This paper will address the viewpoint of listening skills and its outcome. Listening is an essential tool, which is one of the constructive aspects in the communication process, for communicating with other people. To listen well is a talent that is learned. However, for people to listen effectively, they would need to practice to obtain the skill. †As with any new skill, learning to listen takes effort, attention, and practice† (Stewart, 2006, p. 202).Listening skills allow people to make sense of and understand what another person is saying. In other words, listening skills allow you to identify with the meaning of what people†¦show more content†¦Although developing listening skills is a matter of choice, it is imperative everyone accomplish effective listening habits to avoid misunderstanding in all relationships. How to Listen The first aspect of listening is to learn how to listen effectively. In today’s society, communicating appropriately has everything to do with listening. Learning to be a good listener will help improve all relationships both professionally and personally. If people do not know how to listen well, they can easily be distracted and their mind will start to wander. Since listening plays an essential role in the communication process, developing listening skills are important because they will help interpret what the speaker is saying during feedback. In other words, the listener should be able to respond to what the speaker talked about for clarification purposes. Accordingly, becoming a better listener, and depending on the situation, there are three types of listening strategies that would be beneficial to ensure effective communication with other people. Hybels and Weaver (2007) states that â€Å"active listening, critical listening, and empathic listening are three different tactics that can be used in diverse situations† (p. 92).For instance, critical listeners’ focal point is to listen with determination and an open mind. They need to recognize and expect to learn something new from the speaker and ask questions about their viewpoints. AShow MoreRelatedThe Perception of Listening1162 Words   |  5 PagesThe Perception of Listening Listen up! Are you really listening? What is listening and why is it important? This paper will address the viewpoint of listening skills and its outcome. Listening is an essential tool, which is one of the constructive aspects in the communication process, for communicating with other people. To listen well is a talent that is learned. However, for people to listen effectively, they would need to practice to obtain the skill. †As with any new skill, learning to listenRead MoreThe Perception of Listening Essay1959 Words   |  8 PagesThe Perception of Listening Listen up! Are people really listening? What is listening and why is it important? This paper will address the viewpoint of listening skills and its outcome. Listening is an essential tool, which is one of the constructive aspects in the communication process, for communicating with other people. To listen well is a talent that is learned. However, for people to listen effectively, they would need to practice to obtain the skill. †As with any new skill, learning to listenRead MoreThe Perception of Listening Essay1135 Words   |  5 PagesThe Perception of Listening Listen up! Are you really listening? What is listening and why is it important? This paper will address the viewpoint of listening skills and its outcome. Listening is an essential tool, which is one of the constructive aspects in the communication process, for communicating with other people. To listen well is a talent that is learned. However, for people to listen effectively, they would need to practice to obtain the skill. †As with any new skill, learning to listenRead MoreThe Perception of Listening Essay examples1399 Words   |  6 Pages What is Listening and why is it important? This paper will address the viewpoint of listening skills and its outcome. Listening is an essential tool, which is one of the constructive aspects in the communication process, for communicating with other people. To listen well is a knack that is learned. However, for people to listen effectively, they would need to practice to obtain the skill. †As with any new skill, learning to lis ten takes effort, attention, and practice† (Stewart, 2006, p. 202)Read MoreEssay about The Perception of Listening 1168 Words   |  5 PagesListen up! Are you really listening? What is listening and why is it important? This paper will address the viewpoint of listening skills and its outcome. Listening is an essential tool, which is one of the constructive aspects in the communication process, for communicating with other people. To listen well is a talent that is learned. However, for people to listen effectively, they would need to practice to obtain the skill. †As with any new skill, learning to listen takes effort, attention, andRead MoreEffective Interpersonal Communication1002 Words   |  4 Pagescommunication requires three fundamental skills: being assertive, listening mindfully, and checking perceptions versus reality. Using each of these three skills can help avoid miscommunication and concurrent conflict. Moreover, assertiveness, mindful listening, and ch ecking perceptions all go hand-in-hand. For example, being assertive means speaking mindfully and truthfully which makes it more possible to listen mindfully and truthfully too. Listening mindfully, and communicating mindfully in general, ensuresRead MoreThe Importance Of Intercultural Communication830 Words   |  4 Pagesvariables of listening depend on the different perceptions that a person obtains through their cultural background. Furthermore, culture often affects the structure of consciousness in the act of listening. When a person seeks to listen sincerely, the ability to communicate has more depth and is more natural. (Talks about the difficulties of intercultural communiction) The problem comes (Issues with communicating effectively occur) when people who are listening are not aware of the listening processRead MoreAnalysis Of My Sister, Geyonia, And Me Essay938 Words   |  4 PagesUsing the concepts: Self-concept Emotional display Perception impact Nonverbal behaviors/communication Listening styles Stage of relationship Disclosure styles Communication climates Confirming and disconfirming messages Conflict event and styles Types of resolution I will be relating my week of analysis of the relationship with my sister to the above concepts and explaining the relationship I have with Geyonia. Self-concept is the set of perceptions you have about yourself (emotional states, talentsRead MoreSpeech Is The Major Vehicle Of Human Communication909 Words   |  4 Pagesbetween Hearing, Listening and Perception. Hearing is the sensation of sound. Sounds produced by a source are transmitted through a medium and into the ears of the listener which converts vibrational energy into neural impulses which travel to the brain. Listening is the act of paying attention to the spoken word, not only in hearing symbols but also reacting with understanding. A person with normal hearing sensitivity may have poor listening skills which may result in poor Speech Perception. Unlike hearingRead MoreMusic as an Aesthetic Experience1320 Words   |  6 PagesThe introduction of Donald J. Funes book Musical Involvement addresses the topic of music as an aesthetic experience. The preface to the introduction is the realization that truly listening to music requires an active response, and this type of listening is not innate. All throughout the day we are bombarded with music and every day sounds, most of which remain in our periphery. It can be difficult to focus on a single event such as a concert, lecture or any other situation that requires a quite

Thursday, May 14, 2020

Book Review about The Viewpoints Book A Practical Guide to Viewpoints and Composition

Historical Background and Overview of the Book The term Viewpoints as used in theater arts refers to a set of terminologies given to some specific principles of motion/movement through time and space; they simply describe what happens on the stage. The viewpoints can also be defined as an improvisation technique that emanated from the postmodern world of dance. The technique was developed in the 1970s by choreographer Mary Overili by breaking down space and time. Composition on the other hand is the art of selecting and arranging the individual components of theatre language into a combined work of art. Directors Anne Bogart and Tina Landau expanded and adapted Overilie’s viewpoints for actors to work spontaneously and instinctively generating a bold theatrical art. Mary Overilie influenced Anne Bogart during their collaboration at the New York University in the late 1970s and early 1980s. While Overlie’s six viewpoints (space, time, story, movement, emotion and space) are viewed as a logical way of examining and an alyzing movement (as in dance), Bogart’s view points are considered practical steps in uniting the stage and actors. The Viewpoint Book: A Practical Guide to viewpoints and composition, authored by Anne Bogart and Tina Landau, identifies and explains the viewpoints as those associated with time (tempo, duration, kinesthetic response and repetition) and those associated to space namely (shape, architecture, spatial relationship and topography). In this book Bogart and Tina introduced the vocal view points which are pitch, timbre and dynamic. They explain the basics of viewpoints training giving specific methods and examples of using the viewpoints in rehearsal and actual production. While to Overlie the viewpoints merely represented a physical technique in Borgart’s and Tina’s book they are also an aesthetic and spiritual aspect of theatrical work. It is also worth noting that while according to Overlie the story always takes permanence over the other elements according to Bogart and Tina the viewpoints are not ordered but are simply equal in importance. Bogart refers to her work at th e SITI Company while Tina refers to her work at the Steppenwolf Theater Company. Description of Bogart’s and Tina’s viewpoints Bogart’s and Tina’s view points as described in their book are those that relate to time and space. While the story, emotion and movement are part of the original Overlie’s viewpoints Bogart and Tina did not give them attention instead choosing to add vocal viewpoints to the viewpoints of time and space. Suffice to say that space limitation can only allow a brief description of the said viewpoints in this paper without going into the detailed example of how they are employed in theater. Bogart developed the viewpoint movement as an integral part of her work as a theater director to prepare actors to become â€Å"creators† to create a common feel, collaborative vocabulary and encourage spontaneity. The viewpoints, particularly the viewpoint improvisation enhance the actors’ sense of compositional choice giving them the ultimate freedom so that they are not merely puppets of the director. Therefore in Bogart’s and Tina’s book the viewpoi nt improvisation is not merely a technique but a philosophical approach to motion on the stage and organizing movement on the stage. Their viewpoints primarily encompassed Spatial relationship, Architecture, Shape, Repetition, Kinesthetic response, Gesture and Tempo (Bogart and Landau 6). These are the viewpoints described here below. Bogart’s and Tina’s practical guide to viewpoint and composition describes Spatial Relationship as the distance between objects on the stage. It could be the distance between an actor and another, between groups or between actors and architecture. Proper use of spatial relationship therefore creates a dynamic stage picture where movement of a small group causes the rest of the group to move thus maintain a strong spatia (Bogart and Landau 11). Architecture has to do with the physical environment of the stage which includes permanent and non-permanent features. More specifically it is the actor’s use of or relationship to architecture. According to Bogart this viewpoint is probably the hardest to work with as it demands that the actor views and uses the architecture as a partner in the art. This basically means that the actor has to explore the room making the walls, the windows, the trees, the floor and many other physical components his/her set (Bogart and Landau 52). The actor has to let these physical components speak to him/her and such an actor who not only works with other actors but with their physical environment expresses a deep character.   Architecture, spatial relationship and topography (movement along the landscape- which is not elaborately described in the book) are the space related viewpoints. Kinesthetic response is the spontaneous reaction to an external stimuli or motion. In theater it is the actor’s response in moment to what is occurring in the room, the timing of movement (Bogart and Landau 8). The book gives an example of how an actor suddenly running across the floor would initiate a lot subconscious activity on the floor. Although all the viewpoints are important Bogart recons that this may probably the most important view point. The book implores actors to be sensitive to the potential flow of timing and to be aware that sudden motions, sounds and even shapes could be useful in initiating a spontaneous and immediate reaction. Repetition is repeating of movements, shapes or even sounds either by an individual actor or in relationship to other actors (Bogart and Landau 9). For example an actor may repeat a gesture again and again or an actor may do a certain gesture which is then repeated by the group. The book suggests that repetition is the most important viewpoint for building mise en scene and that repetition builds the character’s depth. Tempo has to do with the speed or the pace of occurrences on the stage (Bogart and Landau 38). It was previously considered part of kinesthetic response but Bogart and Tina started treating them separately. Duration refers to the length of time before changing an event on the stage for instance how long an actor or a group maintains a certain tempo, movement, shape, gesture and/ or sound events occur before changing it (Bogart and Landau 41). These three viewpoints are time related viewpoints. Shape refers to contouring body’s outline in space; it has to do with the outline of the body individually or in relation to others or to the physical environment (Bogart and Landau 47). Bogart instructs actor to explore creating sculptures without thinking on how the shape will turn out but focusing on allowing various shapes to be created through them as they enjoy the shapes. While gesture was initially considered part of shape Bogart distinguished the two stating that a gesture has a start point, middle and end while shape gradually takes the actor from one shape to another (Bogart and Landau 51). Bogart considers gesture to be purely cultural and urges actors to embrace the stereotype and to do it whole heartedly so as to make it work. The book also tackles the use of sound describing it as the vocal viewpoints which include timbre, pitch and dynamic (Bogart and Landau 105). The vocal viewpoints are unlike the others it has to do with sound and not movement, the other vie wpoints are thus referred to as the physical viewpoints. Having described each viewpoint Bogart and Tina assert that each actor has choose the viewpoint s/he finds easiest to work with. After a while each actor chooses another viewpoint and works wit it eventually choosing the one s/he found difficult and â€Å"doing it with vengeance†.   Viewpoints improvisation therefore develops the sensitivity of the actor to create composition. Other compositional aspects According to Bogart response is the foundation of the viewpoint improvisation philosophy because improvisation is all about reacting and not initiating action; it is not about making things happen but rather seeing things happen. The actor needs to be aware of the entire room and respond to it. Another important aspect of the viewpoint improvisation is that of discovery. In addition to being a series of responses viewpoint improvisation is a series of discoveries or a journey of making discovery with each stimulus presenting potential for a new discovery (Bogart and Landau 204). The book encourages actors to discover together and work with the ideas in other words share the idea with the audience. The spirit of enjoying discovery appears to be important in the viewpoint improvisation. The book also identifies fast paced movements as having blurring effect on composition thus encourages the actor to employ stillness (avoiding movement) and listen to what is happening in the room(Bogart and Landau 70). The book also encourages actors to use more variation in the composition stating that there should be differentiation (Bogart and Landau 52). Bogart and Tina also emphasizes on the need for clarity and specificity rather than doing general movements (Bogart and Landau 74). Finally Bogart and Tina comment that though stories and emotions are part of the viewpoint they are just â€Å"icing on the cake† stating that their occurrence shouldn’t be a deliberate effort thus should only be enjoyed. Bogart’s and Tina’s book is a guide to the use of the viewpoints- Spatial relationship, shape, architecture, repetition, kinesthetic response, gesture and tempo- in acting to give the actors an awareness that helps them create the structure within which they can work. The book focuses on aspects of formal composition rather than on the narrative. Bogart acknowledges that there are other viewpoints and that she only describes the ones she finds most applicable with the actors she works with. Works Cited Bogart, Anne and Tina Landau. The Viewpoints Book: A Practical Guide To Viewpoints And Composition. New York: Theatre Communications Group, 2005.

Wednesday, May 6, 2020

The Psychological Effects of Prisons Essay - 1142 Words

The Psychological Effects of Prisons I have visited some of the best and the worst prisons and have never seen signs of coddling, but I have seen the terrible results of the boredom and frustration of empty hours and pointless existence -former U.S. Supreme Court Justice Warren Burger If recent incarceration rates remain unchanged, an estimated 1 out of every 20 persons (5.1%) will serve time in a prison during their lifetime. -U.S. Department of Justice One of the largest problems with the prison issue in America today is that it gets little attention. Unlike education, pollution or gun control people are usually not concerned enough to get involved with the problem until it happens to someone they love or†¦show more content†¦This study represents a parallel to the behavior found in incarcerated humans. Jails cause the same psychological side effects as prisons, to a smaller degree, in the effects of being en-caged, however, the overall standard of living in jails is much higher. There is a decent relationship between the guards and the jailers. The jailers are allowed to interact with the same people on their block between lockdown times. Lock-down is when the jailers are confined to their cells, usually at night and for a short while in the day, during a change of shift. This method allows inmates to play cards, watch TV together and at very least walk around something else besides their cell. The prison system, ho wever, usually remains in lockdown all the time, although they can speak to each other, they usually cant see each other without a mirror. Observing these two methods, and what little problems there are in jails as opposed to prisons leads me to believe that if you treat a human being like a human being they will act like a human being. If you lock them in a cage all day they may as well act like an animal. (Prison Activist Resource Center, 1-3) People sometimes argue this case stating that the offenses committed by jailers are less serious than by prisoners and that prisons are more hostile because they house the more serious offenders. These people forget that jails hold people before they areShow MoreRelatedThe Stanford Prison Experiment : Psychological Effect On Prisoners And Prison Guards1341 Words   |  6 PagesPurpose: The Stanford prison experiment was a study conducted by Professor Phillip Zimbardo about psychological effect on prisoners and prison guards. He conducted the experiment because he wanted to find out whether the brutality of guards in American prisons was due to sadistic personalities of the guards or the behaviors of the guards towards the prisoners had to with prison Environment. The study elicited pathological reactions from many of the participant. The purpose of the study was to understandRead MorePsychological Effects Of Becoming A Prisoner Or Prison Guard1189 Words   |  5 PagesZimbardo conducted an experiment to study the psychological effects of becoming a prisoner or prison guard. This experiment turned into something much more than just an experiment, it became a lesson. The experiment and its results became known as the Stanford Prison Experiment. A quote from Zimbardo himself said, How we went about testing these questions and what we found may astound you. Our planned two-week investigation into the psychology of prison life had to be ended after only six days becauseRead MoreThe Stanford Prison Experiment : Psychological Effects Of A Prisoner And Guard Scenario1271 Words   |  6 Pagesinto a strong piece of iron. The Stanford Prison Experiment was a study put together by Phillip Zambardo to test the psychological effects of a prisoner and guard scenario in a mock prison setting. The experiment lasted seven to fourteen days and was comprised of twenty-four male students, who were picked at random to take part in the experiment. The role of guard and prisoner were also selected at random. The mock prisoners were subjugated to psychological abuse, harsh authoritarian rule by the guardsRead MoreStanford Prison Experiment : Behavior And Psychological Effects Of Becoming A Guard And A Prisoner Essay798 Words   |  4 PagesSta nford Prison Experiment The Stanford Prison Experiment conducted by Zimbardo in the summer of 1971 to study the behavior and the psychological effects of becoming a guard and a prisoner. This experiment was supposed to be a two-week experiment, but that was not the case it only ended after six days due to the difficulties and the stress that the guards and the prisoners were experiencing. The methodology behind this experiment was to get volunteers for the study by posting it in the local newspaperRead MoreI Chose The Topic Of Prison Psychology With A Focus On1198 Words   |  5 Pagestopic of prison psychology with a focus on the Stanford prison experiment and the psychological effects of systematic abuse. Zimbardo, Philip G. Revisiting the Stanford Prison Experiment: A Lesson in the Power of Situation. The Chronicle of Higher Education, no. 30, 2007. EBSCOhost, ezproxy.uhd.edu/login?url=http://search.ebscohost.com/login.aspx?direct=truedb=edsgbcAN=edsgcl.161992127site=eds-livescope=site. The Stanford Prison Experiment was a study on the psychological effects of authorityRead MoreEssay on Cost of Incarceration1308 Words   |  6 Pagesis the act of placing someone in prison. Incarceration serves as a punishment for criminals due to their actions against the law. It is a solution for keeping the public safe. Prisoners follow a strict rules and schedules while following the culture within the walls among other prisoners. As a result of their crimes, convicts lose their freedom and are place among others who suffer the same fate. Crime is the cause of this establishment, but what are the effects of incarceration on convicts, theirRead MoreEffects Of Long Term Incarceration On Prisoners900 Words   |  4 Pagesof investigation The topic I am exploring is the effects of long-term incarceration on prisoner’s mental and psychological state. Many individuals believe that long- term incarceration and the conditions of prisons have negatively affected inmates psychologically and mentally. It has been discovered that post-traumatic stress disorders and anxiety is shared between those who have been in prison for a long period or those who are adapted to prison life. (Garcia) Incarceration was created to helpRead MoreSolitary Confinement And Mental Illness1279 Words   |  6 PagesResearch Questions †¢ Does solitary confinement result in negative psychological effects for inmates? †¢ Does solitary confinement affect those inmates who have been diagnosed as mentally ill prior to entering solitary confinement differently than those not diagnosed as mentally ill? †¢ Do the psychological effects of solitary confinement vary by length of confinement? Hypotheses †¢ Solitary confinement does result in negative psychological effects in inmates. †¢ Solitary confinement does affect those inmatesRead MorePsychological Breakdown Of The Stanford Prison Experiment Essay1689 Words   |  7 Pagesexperiment was crucial in understanding the human psyche and how it handles certain situations. PSYCHOLOGICAL BREAKDOWN IN THE STANFORD PRISON EXPERIMENT 3 The article on the Stanford Prison Experiment titled, A Study of Prisoners and Guards in a Simulated Prison and written by the Office of Naval Research, provides us with the overall information that deals with this controversial psychological study. The study was conducted by Doctors Craig Haney, Curtis Banks and headed by Doctor PhillipRead MorePrison And The Prison System Essay1472 Words   |  6 Pagesdiscouragement for humans is through the prison system. Because of this, these humans or inmates, are sentenced to spend a significant part of their life in a confined, small room. With that being said, the prison life can leave a remarkable toll on the inmates life in many different categories. The first and arguably most important comes in the form of mental health. Living in prison with have a great impact on the psychological part of your life. For example, The prison life is a very much different way

Tuesday, May 5, 2020

Entrepreneurship and Small Business Management

Question: Discuss about the Entrepreneurship and Small Business Management. Answer: Introduction NZ Supply Ltd is a New Zealand based company which started its journey as a small company but due to their dedication towards their customers, they earned much profit every year and with the profit they started their own venture in 2004. Shortly after doing so, they earned a profit of $2 million from the sale of $10 million appliances which was a great leap for the company. Initially the company worked only in the Northern part of the island but later they expanded their market to the Southern Island too (Chung, 2014). The company lacks in proper information system and promotional strategies. The report discusses about how the business works and what they should do so that they can do much better. Also, the SWOT analysis is performed in order to help them find their strengths and weaknesses. NZ Supply Ltd is one of the biggest distributors of Appliance parts across the country. It was originally started by Tom Mitchell and his wife Sarah who owned a shop in Central Auckland. The company that they started grew gradually and in 2004 using capital for venture earned a good profit every year. From the sale of $10 million, NZ Supply turned $2 million in profit with over 80 retailers in North Island and 20 retailers in South Island. For the central distribution part, they purchased a warehouse in Penrose. Majority of the company operates from in the Northern part of the Island so they decided to expand their business in the Southern part for which they set up their company to Christchurch in South Island (Peteraf, Gamble Thompson Jr, 2014). Initially the South Island is a small distribution center who was responsible for the distribution of products to the retailers. In the year 2011, the company opened a regional office in a small warehouse that they purchased in Christchurc h which was mainly used for central distribution and retailing where they received products in bulk amount (Trinkunas, Rusinaite Vasilecas, 2015). The main objective was to provide delivery services to all the customers three times more. Packaged products were dispatched from Auckland and Christchurch after they received any confirmation phone calls or email from the retailers. The company had a total of six cars and four vans on the road for six days a week for the Northern part of the Island and two cars and a large van for local deliveries around Christchurch (Sawang, Parker Hine, 2016). Description of NZ Supply Ltd NZ Supply Ltd is a New Zealand based company which is a renowned organization and is the biggest supplier of appliances. The market of NZ Supply Ltd has gradually grown and is recognized worldwide. Initially the company started its company as a small organization after which they used the capital that they earned from the profit each year and opened a chain of their own (Schaper et al., 2014). At the very beginning, the company was recognized in the northern part only but later due to their popularity they went on expanding their market in the Southern part also (Ates et al., 2013). For the transportation purpose, they had a total of six cars and four vans that worked continuously for six days in the Northern part and for the Southern Part, two large cars and a large van were used. The company was organized by a General Manager, Office Manager, Marketing Manager, North Island Distribution Manager, HR Manager and Christchurch Manager and IS Support Technician. Casual laborers were bou ght in the company when there is huge demand for the appliances (Kasemsap, 2015). The only problem that the company faced was the lack of proper information system. The company till date uses the outdated system just for some calculation part and storing data. Strategy Evaluation and Future Prospect of NZ Supply Ltd The company is a well renowned organization in New Zealand and in order to expand its market to greater extent; it needs to work out in some areas where they had greater chance of improving. The very first thing that they need to improve is to advertise their company so that it gets recognized by many MNCs and they get promoted (Jeston Nelis, 2014). The second thing that they need to look after is to improve their information system where they can monitor everything also they can store all their crucial information and store their backup (Al-Mamary et al., 2014). The system that they are using currently is mostly outdated and need to be replaced. The third thing that they can do is that they need to manufacture something more innovative so that they are recognized within their own country (Chung, 2014). In this way they will be one step ahead of their competition and people will look up to them. Improving on these sections can greatly help the company to grow in future. With the advertisement in the social media is perfect as everything is digitalized and news over social media spread like fire. With the promotional techniques they will get recognized more by some MNCs which will help them to grow even more and make a name for themselves (Baltzan Phillips, 2016). With the installation of new and improved information system they can easily evaluate the market and get to know more about the market and also about their own company. With the help of information system, they can also perform all their work more effectively and there will be no need to enter any data manually. Better decision making is also possible with the help of new and improved information system (Al-Mamary et al., 2014). Also producing something out of the blue will definitely help them to gain reorganization in the global market and help them to make tie ups with many new companies. The company was started by John Mitchell and his wife and gradually it went to become one of the biggest suppliers of appliances and also got reorganization in its own country. The company earned profit every year from which they started their own venture in the year 2004 and expanded their market when they bought a warehouse in Penrose, Auckland. Initially Penrose was the main distribution center and later the company saw that they need to expand their market to the southern part also so they bought a warehouse in Christchurch where all the major retail operations were done. The main objective of the company was to connect with as many people as they can so that they get that much reorganization that they can expand globally. But due to the lack of proper information system and promotional strategies, they were still lacking. Conclusion NZ Supply Ltd did whatever they could in order to grab the market but still there were some shortcomings that were never fully met. In order to be the best, they need to rectify all those shortcomings by installing proper information system and get rid of those outdated system. With the help of proper information system, better decisions can be made which will help the company to grow more and more. Also the promotional; strategies should be applied properly and they should make sure that it reach out to maximum of people. References Al-Mamary, Y. H., Shamsuddin, A., Abdul Hamid, N. A. (2014). The role of different types of information systems in business organizations: a review.International Journal of Research (IJR),1(7). Ates, A., Garengo, P., Cocca, P., Bititci, U. (2013). The development of SME managerial practice for effective performance management.Journal of Small Business and Enterprise Development,20(1), 28-54. Baltzan, P., Phillips, A. (2016).Business driven information systems. McGraw Hill Education. Chung, S. (2014). Improving the Business Value of IS. InApproaches and Processes for Managing the Economics of Information Systems(pp. 67-81). IGI Global. Jeston, J., Nelis, J. (2014).Business process management. Routledge. Kasemsap, K. (2015). The role of information system within enterprise architecture and their impact on business performance.Technology, innovation, and enterprise transformation, 262-284. Peteraf, M., Gamble, J., Thompson Jr, A. (2014).Essentials of strategic management: The quest for competitive advantage. McGraw-Hill Education. Sawang, S., Parker, R., Hine, D. (2016). How Small Business Advisory Program Delivery Methods (Collective Learning, Tailored, and Practice?Based Approaches) Affect Learning and Innovation.Journal of Small Business Management,54(1), 244-261. Schaper, M. T., Volery, T., Weber, P. C., Gibson, B. (2014). Entrepreneurship and small business. Trinkunas, J., Rusinaite, T., Vasilecas, O. (2015). Research on Improving Dynamic Business Procesess in HIS.